Non-custom but relevant: For volume and velocity sales processes, customization might not be an option.Before the call, a sales rep might ask what they want to know most and then mock up a dashboard for the prospect. Sales reps still plan to present specific areas of the application against a prospect’s challenges, but it’s not a customized presentation. This can mean a logo or maybe a feature or two are customized on the homepage. Semi-custom: Some demos have light customization. Since resources are required, full-custom demonstrations are often reserved for enterprise prospects. For example, a material requirements planning company might build the presentation to support the prospect’s supply chain and load their data in advance. It includes real prospect data and often their branding.
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